Inicio  /  JOURNAL OF MARKETING  /  Vol: 76 Núm: 5 Par: 0 (2012)  /  Artículo
ARTÍCULO
TITULO

Should Firms Spend More on Research and Development and Advertising During Recessions?

Raji Srinivasan    
Gary L. Lilien    
& Shrihari Sridhar    

Resumen

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