REVISTA

JOURNAL OF MARKETING

ISSN: 0022-2429 Frecuencia: 4 Formato: Impresa

Tablas de contenido

8 artículos asociados

Volumen 76 Número 6 Parte 0 Año 2012

Principles and Principals: Do Customer Stewardship and Agency Control Compete or Complement When Shaping Frontline Employee Behavior?	Solicitud
Jeroen Schepers, Tomas Falk, Ko de Ruyter, Ad de Jong, Maik Hammerschmidt
Pág. 1 - 20

Beyond the ¿Like¿ Button: The Impact of Mere Virtual Presence on Brand Evaluations and Purchase Intentions in Social Media Settings	Solicitud
Rebecca Walker Naylor, Cait Poynor Lamberton, Patricia M. West
Pág. 105 - 120

Do Customers and Employees Enjoy Service Participation? Synergistic Effects of Self- and Other-Efficacy	Solicitud
Chi Kin (Bennett) Yim, Kimmy Wa Chan, Simon S.K. Lam
Pág. 121 - 140

The Double-Edged Sword of Foreign Brand Names for Companies from Emerging Countries	Solicitud
Valentyna Melnyk, Kristina Klein, Franziska Völckner
Pág. 21 - 37

Mapping the Play of Organizational Identity in Foreign Market Adaptation	Solicitud
Julien Cayla, Lisa Peñaloza
Pág. 38 - 54

How Doppelgänger Brand Images Influence the Market Creation Process: Longitudinal Insights from the Rise of Botox Cosmetic	Solicitud
Markus Giesler
Pág. 55 - 68

Employees' Decision Making in the Face of Customers' Fuzzy Return Requests	Solicitud
Sijun Wang, Sharon E. Beatty, Jeanny Liu
Pág. 69 - 86

Creating Major Innovations with Customers: Insights from Small and Young Technology Firms	Solicitud
Nicole E. Coviello, Richard M. Joseph
Pág. 87 - 104