4   Artículos

Should Firms Spend More on Research and Development and Advertising During Recessions?

Revista: JOURNAL OF MARKETING    Formato: Impreso

Tabla de contenido: Vol: 76 Num: 5 Par: 0 Año: 2012

Vicarious Learning in New Product Introductions in the Early Years of a Converging Market

Revista: MANAGEMENT SCIENCE    Formato: Impreso

Tabla de contenido: Vol: 53 Num: 1 Par: 0 Año: 2007

Strategic Firm Commitments and Rewards for Customer Relationship Management in Online Retailing

Revista: JOURNAL OF MARKETING    Formato: Impreso

Tabla de contenido: Vol: 69 Num: 4 Par: 0 Año: 2005