4   Artículos

Should Firms Spend More on Research and Development and Advertising During Recessions?

Revista: JOURNAL OF MARKETING    Formato: Impreso

Tabla de contenido: Vol: 76 Num: 5 Par: 0 Año: 2012

Bridging the Academic¿Practitioner Divide in Marketing Decision Models

Revista: JOURNAL OF MARKETING    Formato: Impreso

Tabla de contenido: Vol: 75 Num: 4 Par: 0 Año: 2011

Location, Location, Location: How Network Embeddedness Affects Project Success in Open Source Systems

Revista: MANAGEMENT SCIENCE    Formato: Impreso

Tabla de contenido: Vol: 52 Num: 7 Par: 0 Año: 2006