Inicio  /  JOURNAL OF MARKETING  /  Vol: 74 Núm: 1 Par: 0 (2010)  /  Artículo
ARTÍCULO
TITULO

Is That Deal Worth My Time? the Interactive Effect of Relative and Referent Thinking on Willingness to Seek a Bargain

Ritesh Saini    
Raghunath Singh Rao    
Ashwani Monga    

Resumen

No disponible

 Artículos similares

       
 
Carla Henriques and Clara Viseu    
We evaluated the execution of the operational programs (OPs) committed to encouraging the adoption of information and communication technologies (ICTs) in small and medium-sized enterprises (SMEs). To achieve this goal, we employed a novel three-stage we... ver más

 
Chih-Huang Lin, Yuan-Shuh Lii and May-Ching Ding    
This paper highlights the moderating effect of retailer CSR perception and CSR contribution type on the relationship between advertised reference price (ARP) and consumer evaluations. A two-by-three between-subjects factorial design is employed with the ... ver más

 
Davis Adedayo Eisape    
For many, digital transformation is the new normal. However, in particular, pipeline businesses in traditional industries, such as standard-setting organizations (SSOs), are reluctant to radically rethink their business models, as they have often success... ver más

 
Vinitha Siebers,Gerda van Dijk,Rob van Eijbergen     Pág. 80 - 97
Citizen engagement can take various forms and is receiving a great deal of interest, especially in municipalities, which are embracing citizen engagement and searching for ways to integrate it in their day to day work. In theory development, the concept ... ver más

 
Christopher Idemudia Ebegbetale     Pág. 157 - 168
Uncertainty is a major dimension of business that alters business plans and courses of actions. Hence, this study primarily examined how entrepreneurs deal with uncertainty using both effectual and causal logics. The study design was cross-sectional whil... ver más