2   Artículos

More or Less: A Model and Empirical Evidence on Preferences for Under- and Overpayment in Trade-In Transactions

Revista: JOURNAL OF MARKETING RESEARCH    Formato: Impreso

Tabla de contenido: Vol: 48 Num: 1 Par: 0 Año: 2011

Is That Deal Worth My Time? the Interactive Effect of Relative and Referent Thinking on Willingness to Seek a Bargain

Revista: JOURNAL OF MARKETING    Formato: Impreso

Tabla de contenido: Vol: 74 Num: 1 Par: 0 Año: 2010