2   Artículos

Is That Deal Worth My Time? the Interactive Effect of Relative and Referent Thinking on Willingness to Seek a Bargain

Revista: JOURNAL OF MARKETING    Formato: Impreso

Tabla de contenido: Vol: 74 Num: 1 Par: 0 Año: 2010

Fading Optimism in Products: Temporal Changes in Expectations About Performance

Revista: JOURNAL OF MARKETING RESEARCH    Formato: Impreso

Tabla de contenido: Vol: 43 Num: 4 Par: 0 Año: 2006