REVISTA

JOURNAL OF MARKETING RESEARCH

ISSN: 0022-2437 Frecuencia: 4 Formato: Impresa

Tablas de contenido

15 artículos asociados

Volumen 47 Número 3 Parte 0 Año 2010

Raising the BAR: Bias Adjustment of Recognition Tests in Advertising	Solicitud
Anocha Aribarg, Rik Pieters and Michel Wedel
Pág. 387

Consumer Options: Theory and an Empirical Application to a Sports Market	Solicitud
Preethika Sainam, Sridhar Balasubramanian and Barry L. Bayus
Pág. 401

The Strategic Effects of Multimarket Contact: Mutual Forbearance and Competitive Response in the Personal Computer Industry	Solicitud
Wooseong Kang, Barry L. Bayus and Sridhar Balasubramanian
Pág. 415

Dynamics of Pricing in the Video Game Console Market: Skimming or Penetration?	Solicitud
Hongju Liu
Pág. 428

Forecasting Marketing-Mix Responsiveness for New Products	Solicitud
Y. Jackie Luan and K. Sudhir
Pág. 444

The Role of Consensus in Sales Team Performance	Solicitud
Michael Ahearne, Scott B. MacKenzie, Philip M. Podsakoff, John E. Mathieu and Son K. Lam
Pág. 458

Modeling the Intrahousehold Behavioral Interaction	Solicitud
Sha Yang, Yi Zhao, Tülin Erdem and Ying Zhao
Pág. 470

Disjunctions of Conjunctions, Cognitive Simplicity, and Consideration Sets	Solicitud
John R. Hauser, Olivier Toubia, Theodoros Evgeniou, Rene Befurt and Daria Dzyabura
Pág. 485

When Choosing Makes a Good Thing Better: Temporal Variations in the Valuation of Hedonic Consumption	Solicitud
Elaine Chan and Anirban Mukhopadhyay
Pág. 497

How the Order of Sampled Experiential Products Affects Choice	Solicitud
Dipayan Biswas, Dhruv Grewal and Anne Roggeveen
Pág. 508

Looming Losses in Future Time Perception	Solicitud
Baler Bilgin and Robyn A. LeBoeuf
Pág. 520

The Effect of Regulatory Depletion on Attitude Certainty	Solicitud
Echo Wen Wan, Derek D. Rucker, Zakary L. Tormala and Joshua J. Clarkson
Pág. 531

The Effect of Sales Promotions on the Size and Composition of the Shopping Basket: Regulatory Compatibility from Framing and Temporal Restrictions	Solicitud
Suresh Ramanathan and Sanjay K. Dhar
Pág. 542

The Effect of Need for Uniqueness on Word of Mouth	Solicitud
Amar Cheema and Andrew M. Kaikati
Pág. 553

How Do Price Fairness Perceptions Differ Across Culture?	Solicitud
Lisa E. Bolton, Hean Tat Keh and Joseph W. Alba
Pág. 564