ARTÍCULO
TITULO

Consumer Options: Theory and an Empirical Application to a Sports Market

Preethika Sainam    
Sridhar Balasubramanian and Barry L. Bayus    

Resumen

No disponible

 Artículos similares

       
 
Mostafa Raeisi SARKANDIZ     Pág. 43 - 57
This article investigates the fundamental factors influencing the rate and manner of Electoral participation with an economic model-based approach. In this study, the structural parameters affecting people's decision making are divided into two categorie... ver más

 
Jessica Müller,Juan Bernardo Amezcua,Sheyla Müller     Pág. 15 - 30
Green consumer buying behavior has recently increased. According to Kantar World Panel Mexico in 2012, only 16% of Mexicans carried out some ecological action and, in 2019, 7 of 10 Mexicans are willing to buy ecological products. In order to assess the m... ver más

 
Mutiara Sakina,Syaiful Ali     Pág. 139 - 155
Personalized services can increase customer satisfaction, encourage emotional consumers, help consumers choose a product, and build relationships between service providers and consumers. This study combines the variables embedded in Technology&... ver más

 
Dini Turipanam Alamanda,Lili Adi Wibowo,Soviyan Munawar,Adinda Khoeru Nisa     Pág. 35 - 45
The development of e-commerce in Indonesia rapidly grows along with the consumer preference for online shopping. This study aims to analyze people?s interest in adopting popular e-commerce mobile apps in Indonesia with the Unified Theory of Acceptance an... ver más

 
Nosica Rizkalla, Trihadi Pudiawan Erhan     Pág. 43 - 54
Research Question: This paper assesses the effect of environmental concern, self-efficacy, subjective knowledge and guilt on sustainable consumption behaviour. Motivation: This study focuses on predicting and explaining sustainable consumption behaviour ... ver más
Revista: Management