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Ayshe Hyusein,Serife Z. Eyupoglu
AbstractPurpose: The main objective of this study was to provide empirical evidence in order to enhance the understanding of how ethical leadership influences employees? organisational citizenship behaviours and occurrence of social loafing through the m...
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Laurent Antonczak and Thierry Burger-Helmchen
While creativity is most commonly associated with idea generation and problem solving at the individual or team level, it is likewise associated with environments, technologies, tools and artefacts favouring or hindering creative capabilities. Research s...
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Ivana Markovic, Biljana Rabasovic, Nikola Stojanovic
Pág. 13 - 24
Research Question: The goal of this research is to describe how the concept of brand personality and its dimensions affect customer satisfaction and loyalty. Motivation: Creating brand personality is an efficient differentiation strategy, used by numerou...
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Valentina Ðordevic, Pavle Milo?evic, Ana Poledica
Pág. 71 - 82
Research Question: This paper investigates into how machine learning can be applied for the purpose of detecting anomalies in the data describing transport component within the cellular network. Motivation: In the field of telecommunications, terabytes o...
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Cristobal Fernandez Muñoz,Felisa Arribas Pérez,Cristina Martín Zapata
Pág. 31 - 40
Smell is one of the most powerful senses and one that best connects emotionally with individuals. For these reasons, large companies are using scent marketing techniques in order to create better and more memorable experiences for consumers while adding ...
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