REVISTA

JOURNAL OF MARKETING

ISSN: 0022-2429 Frecuencia: 4 Formato: Impresa

Tablas de contenido

9 artículos asociados

Volumen 68 Número 2 Parte 0 Año 2004

Customer Portfolio Management: Toward a Dynamic Theory of Exchange Relationships	Solicitud
Johnson, M. D. Selnes, F.
Pág. 1 - 17

When Is a Preannounced New Product Likely to Be Delayed?	Solicitud
Wu, Y. Balasubramanian, S. Mahajan, V.
Pág. 101 - 113

Market Orientation, Creativity, and New Product Performance in High-Technology Firms	Solicitud
Im, S. Workman, J. P.
Pág. 114 - 132

Antecedents and Consequences of the Service Climate in Boundary-Spanning Self-Managing Service Teams	Solicitud
de Jong, A. de Ruyter, K. Lemmink, J.
Pág. 18 - 35

Attention Capture and Transfer in Advertising: Brand, Pictorial, and Text-Size Effects	Solicitud
Pieters, R. Wedel, M.
Pág. 36 - 50

The Roles of Channel-Category Associations and Geodemographics in Channel Patronage	Solicitud
Inman, J. J. Shankar, V. Ferraro, R.
Pág. 51 - 71

Listening In to Find and Explore New Combinations of Customer Needs	Solicitud
Urban, G. L. Hauser, J. R.
Pág. 72 - 87

Portfolios of Interfirm Agreements in Technology-Intensive Markets: Consequences for Innovation and Profitability	Solicitud
Wuyts, S. Dutta, S. Stremersch, S.
Pág. 88 - 100

2003 Sheth Foundation/Journal of Marketing Award	Solicitud
No Authors
Pág. iii - iii