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Inicio  /  JOURNAL OF MARKETING  /  Vol: 68 Núm: 2 Par: 0 (2004)  /  Artículo
ARTÍCULO
TITULO

Customer Portfolio Management: Toward a Dynamic Theory of Exchange Relationships

Johnson    
M. D. Selnes    
F.    

Resumen

No disponible

PÁGINAS
pp. 1 - 17
MATERIAS
ADMINISTRACIÓN

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