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Inicio  /  JOURNAL OF MARKETING  /  Vol: 68 Núm: 2 Par: 0 (2004)  /  Artículo
ARTÍCULO
TITULO

Attention Capture and Transfer in Advertising: Brand, Pictorial, and Text-Size Effects

Pieters    
R. Wedel    
M.    

Resumen

No disponible

PÁGINAS
pp. 36 - 50
MATERIAS
ADMINISTRACIÓN

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