3   Artículos

Categories Create Mind-Sets: The Effect of Exposure to Broad Versus Narrow Categorizations on Subsequent, Unrelated Decisions

Revista: JOURNAL OF MARKETING RESEARCH    Formato: Impreso

Tabla de contenido: Vol: 47 Num: 4 Par: 0 Año: 2010

The Ease-of-Computation Effect: The Interplay of Metacognitive Experiences and Naive Theories in Judgments of Price Differences

Revista: JOURNAL OF MARKETING RESEARCH    Formato: Impreso

Tabla de contenido: Vol: 46 Num: 1 Par: 0 Año: 2009

Do Intentions Really Predict Behavior? Self-Generated Validity Effects in Survey Research

Revista: JOURNAL OF MARKETING    Formato: Impreso

Tabla de contenido: Vol: 69 Num: 2 Par: 0 Año: 2005