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Chandon, Pierre, Morwitz, Vicki G, Reinartz, Werner J
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Tsiros, Michael, Heilman, Carrie M
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Netemeyer, Richard G, Maxham III, James G, Pullig, Chris
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Wernerfelt, Birger
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Kirca, Ahmet H, Jayachandran, Satish, Bearden, William O
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Pág. 24 - 41
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Zhou, Kevin Zheng, Yim, Chi Kin, Tse, David K
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Meuter, Matthew L, Bitner, Mary Jo, Ostrom, Amy L, Brown, Stephen W
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Homburg, Christian, Koschate, Nicole, Hoyer, Wayne D
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Pág. 84 - 96
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Lambert-Pandraud, Rapha?lle, Laurent, Gilles, Lapersonne, Eric
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