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Kusum L. Ailawadi, Jie Zhang, Aradhna Krishna, and Michael W. Kruger
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Rajdeep Grewal, Murali Chandrashekaran, and Alka V. Citrin
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J. Wesley Hutchinson, Joseph W. Alba, and Eric M. Eisenstein
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Michael Trusov, Anand V. Bodapati, and Randolph E. Bucklin
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Gülden Ülkümen, Amitav Chakravarti, and Vicki G. Morwitz
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Shuba Srinivasan, Marc Vanhuele, and Koen Pauwels
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Sören W. Scholz, Martin Meissner, and Reinhold Decker
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Heungsun Hwang, Naresh K. Malhotra, Youngchan Kim, Marc A. Tomiuk, and Sungjin Hong
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Minjung Koo and Ayelet Fishbach
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Stephen M. Nowlis, Ravi Dhar, and Itamar Simonson
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Alexander Chernev and David Gal
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Kinshuk Jerath and Z. John Zhang
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Michael Ahearne, Adam Rapp, Douglas E. Hughes, and Rupinder Jindal
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