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André Luiz Ramos,Otávio Bandeira De Lamônica Freire,Marcelo Moll Brandão
Pág. 235 - 260
Thinking marketing strategies from a resource-based perspective (Barney, 1991), proposing assets as either tangible, organizational and human, and from Constantin and Luch?s vision (1994), where strategic resources can be tanbigle or intangible, internal...
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