REVISTA

JOURNAL OF MARKETING

ISSN: 0022-2429 Frecuencia: 4 Formato: Impresa

Tablas de contenido

7 artículos asociados

Volumen 67 Número 1 Parte 0 Año 2003

A Configuration Theory Assessment of Marketing Organization Fit with Business Strategy and Its Relationship with Marketing Performance	Solicitud
Vorhies, D. W. Morgan, N. A.
Pág. 100 - 115

Psychological Implications of Customer Participation in Co-Production	Solicitud
Bendapudi, N. Leone, R. P.
Pág. 14 - 28

The Integrated Networks Model: Explaining Resource Allocations in Network Markets	Solicitud
Frels, J. K. Shervani, T. Srivastava, R. K.
Pág. 29 - 45

Reciprocal Spillover Effects: A Strategic Benefit of Brand Extensions	Solicitud
Balachander, S. Ghose, S.
Pág. 4 - 13

Firms Reap What They Sow: The Effects of Shared Values and Perceived Organizational Justice on Customers Evaluations of Complaint Handling	Solicitud
Maxham, J. G. Netemeyer, R. G.
Pág. 46 - 62

Trading Off Between Value Creation and Value Appropriation: The Financial Implications of Shifts in Strategic Emphasis	Solicitud
Mizik, N. Jacobson, R.
Pág. 63 - 76

The Impact of Customer Relationship Characteristics on Profitable Lifetime Duration	Solicitud
Reinartz, W. J. Kumar, V.
Pág. 77 - 99