7   Artículos

Multiple Routes to Self- Versus Other-Expression in Consumer Choice

Revista: JOURNAL OF MARKETING RESEARCH    Formato: Impreso

Tabla de contenido: Vol: 48 Num: 4 Par: 0 Año: 2011

The Effect of Decision Order on Purchase Quantity Decisions

Revista: JOURNAL OF MARKETING RESEARCH    Formato: Impreso

Tabla de contenido: Vol: 47 Num: 4 Par: 0 Año: 2010

The Robustness of the Effects of Consumers' Participation in Market Research: The Case of Service Quality Evaluations.

Revista: JOURNAL OF MARKETING    Formato: Impreso

Tabla de contenido: Vol: 73 Num: 6 Par: 0 Año: 2009

The Effect of Stating Expectations on Customer Satisfaction and Shopping Experience

Revista: JOURNAL OF MARKETING RESEARCH    Formato: Impreso

Tabla de contenido: Vol: 44 Num: 1 Par: 0 Año: 2007

Preference Fluency in Choice

Revista: JOURNAL OF MARKETING RESEARCH    Formato: Impreso

Tabla de contenido: Vol: 44 Num: 3 Par: 0 Año: 2007

Determinants of Customers#8217 Responses to Customized Offers: Conceptual Framework and Research Propositions

Revista: JOURNAL OF MARKETING    Formato: Impreso

Tabla de contenido: Vol: 69 Num: 1 Par: 0 Año: 2005

Earning the Right to Indulge: Effort as a Determinant of Customer Preferences Toward Frequency Program Rewards Frequency (loyalty) programs (FPs) that recognize and reward frequent customers have become one of the most commonly used marketing tools for re

Revista: JOURNAL OF MARKETING RESEARCH    Formato: Impreso

Tabla de contenido: Vol: 39 Num: 2 Par: 0 Año: 2002