ARTÍCULO
TITULO

Earning the Right to Indulge: Effort as a Determinant of Customer Preferences Toward Frequency Program Rewards Frequency (loyalty) programs (FPs) that recognize and reward frequent customers have become one of the most commonly used marketing tools for re

Ran Kivetz    
Itamar Simonson    

Resumen

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PÁGINAS
pp. 155
MATERIAS
ADMINISTRACIÓN