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Randheer Kokku
Pág. 11 - 22
This study makes an attempt to examine channel patronage, a narrow research gap from literature in the omni and multichannel concept, additionally it has taken up shopping value, utilitarian and hedonic benefits. It examined the characteristics and relat...
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Marija Nikolic To?ovic, Violeta Jovanovic
Pág. 15 - 28
Research Question: This paper analyses which elements influence the entrepreneurial intention in Serbian entrepreneurial practice. Motivation: With this research, we want to draw attention of the public, decision-makers and entrepreneurs to entrepre...
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Marta Vilardell, Jordina Fornell, Jordi Sort, Roxana Vlad, Juan Carlos Fernández, Joaquim Puig, Alexander Usoskin, Anna Palau, Teresa Puig, Xavier Obradors and Albert Calleja
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Claes Fornell, Roland T. Rust, and Marnik G. Dekimpe
Pág. 28 - 35
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Fornell, Claes, Mithas, Sunil, Morgeson, Forrest V, Krishnan, M S
Pág. 3 - 14
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Mithas, Sunil, Krishnan, M S, Fornell, Claes
Pág. 201 - 209
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