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Inicio  /  JOURNAL OF MARKETING  /  Vol: 69 Núm: 4 Par: 0 (2005)  /  Artículo
ARTÍCULO
TITULO

Why Do Customer Relationship Management Applications Affect Customer Satisfaction?

Mithas    
Sunil    
Krishnan    
M S    
Fornell    
Claes    

Resumen

No disponible

PÁGINAS
pp. 201 - 209
MATERIAS
ADMINISTRACIÓN

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