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Kaltcheva, Velitchka D, Weitz, Barton A
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Pág. 107 - 118
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Ulaga, Wolfgang, Eggert, Andreas
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Pág. 119 - 136
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Christen, Markus, Iyer, Ganesh, Soberman, David
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Pág. 137
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Min, Sungwook, Kalwani, Manohar U, Robinson, William T
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Pág. 15 - 33
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Fornell, Claes, Mithas, Sunil, Morgeson, Forrest V, Krishnan, M S
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Pág. 3 - 14
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Erdem, T¿lin, Swait, Joffre, Valenzuela, Ana
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Pág. 34 - 49
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Thompson, Craig J, Rindfleisch, Aric, Arsel, Zeynep
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Pág. 50 - 64
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Spann, Martin, Tellis, Gerard J
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Pág. 65 - 78
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Cox, Anthony D, Cox, Dena, Zimet, Gregory
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Pág. 79 - 91
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Antia, Kersi D, Bergen, Mark E, Dutta, Shantanu, Fisher, Robert J
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Pág. 92 - 106
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