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Deepa Chandrasekaran & Gerard J. Tellis
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Raj Sethuraman, Gerard J. Tellis, and Richard A. Briesch
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Gerard J. Tellis, Eden Yin and Rakesh Niraj
Pág. 135
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Gerard J. Tellis, Jaideep C. Prabhu, Rajesh K. Chandy
Pág. 3 - 23
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Spann, Martin, Tellis, Gerard J
Pág. 65 - 78
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Sood, Ashish, Tellis, Gerard J
Pág. 152 - 168
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Stremersch, S. Tellis, G. J.
Pág. 55 - 72
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Chandy, Rajesh K; Tellis, Gerard J; MacInnis, Deborah J; Thaivanich, Pattana
Pág. 399 - 414
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Tellis, Herard J; Chandy, Rajesh K; Thaivanich, Pattana
Pág. 32 - 46
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