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Gerard J. Tellis, Eden Yin and Rakesh Niraj
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Pág. 135
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Barak Libai, Eitan Muller and Renana Peres
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Pág. 163
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Richard A. Briesch, Pradeep K. Chintagunta and Edward J. Fox
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Pág. 176
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Jie Zhang and Michel Wedel
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Pág. 190
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Xiaojing Dong, Puneet Manchanda and Pradeep K. Chintagunta
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Pág. 207
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Kyoungmi Lee and Sharon Shavitt
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Pág. 222
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Julie R. Irwin and Rebecca Walker Naylor
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Pág. 234
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Keith Wilcox, Hyeong Min Kim and Sankar Sen
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Pág. 247
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Jason A. Duan and Carl F. Mela
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Pág. 260
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Sharon Ng and Michael J. Houston
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Pág. 279
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