Inicio  /  JOURNAL OF MARKETING  /  Vol: 76 Núm: 6 Par: 0 (2012)  /  Artículo
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TITULO

Do Customers and Employees Enjoy Service Participation? Synergistic Effects of Self- and Other-Efficacy

Chi Kin (Bennett) Yim    
Kimmy Wa Chan    
Simon S.K. Lam    

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Revista: Management