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JOURNAL OF MARKETING
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JOURNAL OF MARKETING
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Vol: 73 Núm: 5 Par: 0 (2009)
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Artículo
ARTÍCULO
TITULO
Managing dynamics in a Customer Portfolio.
Christian Homburg
Viviana V. Steiner
Dirk Totzek
Resumen
No disponible
PÁGINAS
pp. 70 - 89
NÚMERO
Volumen: 73 Número: 5 Parte: 0 (2009)
MATERIAS
ADMINISTRACIÓN
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