REVISTA

JOURNAL OF MARKETING RESEARCH

ISSN: 0022-2437 Frecuencia: 4 Formato: Impresa

Tablas de contenido

12 artículos asociados

Volumen 42 Número 1 Parte 0 Año 2005

Econometric Models for Marketing Decisions	Solicitud
Dick R. Wittink
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On the Use of Econometric Models for Policy Simulation in Marketing	Solicitud
Philip Hans Franses
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Marketing Models and the Lucas Critique	Solicitud
Harald J. van Heerde, Marnik G. Dekimpe, and William P. Putsis Jr
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Structural Modeling and Policy Simulation	Solicitud
Bart J. Bronnenberg, Peter E. Rossi, and Naufel J. Vilcassim
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Diagnostics, Expectations, and Endogeneity	Solicitud
Philip Hans Franses
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Pricing of Conspicuous Goods: A Competitive Analysis of Social Effects	Solicitud
Wilfred Amaldoss and Sanjay Jain
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Justification Effects on Consumer Choice of Hedonic and Utilitarian Goods	Solicitud
Erica Mina Okada
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The Better They Are, the More They Give: Trade Promotions of Consumer Durables	Solicitud
Norris Bruce, Preyas S. Desai, and Richard Staelin
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Incentive-Aligned Conjoint Analysis	Solicitud
Min Ding, Rajdeep Grewal, and John Liechty
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Retailer, Manufacturers, and Individual Consumers: Modeling the Supply Side in the Ketchup Marketplace	Solicitud
J. Miguel Villas-Boas and Ying Zhao
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Curvilinear Effects of Consumer Loyalty Determinants in Relational Exchanges	Solicitud
Clara Agustin and Jagdip Singh
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A Multipurpose Shopping Trip Model to Assess Retail Agglomeration Effects	Solicitud
Theo A. Arentze, Harmen Oppewal and Harry J.P. Timmermans
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