REVISTA

JOURNAL OF MARKETING RESEARCH

ISSN: 0022-2437 Frecuencia: 4 Formato: Impresa

Tablas de contenido

16 artículos asociados

Volumen 44 Número 1 Parte 0 Año 2007

Consumer Packaged Goods in the United States: National Brands, Local Branding	Solicitud
Bart J. Bronnenberg, Sanjay K. Dhar, and Jean-Pierre Dubé

Consumer Packaged Goods in France: National Brands, Regional Chains, and Local Branding	Solicitud
M. Berk Ataman, Carl F. Mela, and Harald J. van Heerde

How Geographic Variation Persists: Comments on "Consumer Packaged Goods in the United States: National Brands, Local Branding"	Solicitud
Michael W. Kruger

Another Reason Academics and Practitioners Should Communicate More	Solicitud
Leonard M. Lodish

National Brands, Local Branding: Conclusions and Future Research Opportunities	Solicitud
Bart J. Bronnenberg, Sanjay K. Dhar, and Jean-Pierre Dubé

Assessing the Economic Value of Distribution Channels: An Application to the Personal Computer Industry	Solicitud
Junhong Chu, Pradeep K. Chintagunta, and Naufel J. Vilcassim

Competitive Pricing of Information: A Longitudinal Experiment	Solicitud
Markus Christen and Miklos Sarvary

Why Some Acquisitions Do Better Than Others: Product Capital as a Driver of Long-Term Stock Returns	Solicitud
Alina B. Sorescu, Rajesh K. Chandy, and Jaideep C. Prabhu

Working with Rivals: The Impact of Competitor Alliances on Financial Performance	Solicitud
Xueming Luo, Aric Rindfleisch, and David K. Tse

Is Obesity Caused by Calorie Underestimation? A Psychophysical Model of Meal Size Estimation	Solicitud
Pierre Chandon and Brian Wansink

Getting Emotional About Health	Solicitud
Nidhi Agrawal, Geeta Menon, and Jennifer L. Aaker

The Defensive Consumer: Advertising Deception, Defensive Processing, and Distrust	Solicitud
Peter R. Darke and Robin J.B. Ritchie

How to Attract Customers by Giving Them the Short End of the Stick	Solicitud
Alison K.C. Lo, John G. Lynch Jr., and Richard Staelin

Decisions by Rules: The Case of Unwillingness to Pay for Beneficial Delays	Solicitud
On Amir and Dan Ariely

Satisfaction Strength and Customer Loyalty	Solicitud
Murali Chandrashekaran, Kristin Rotte, Stephen S. Tax, and Rajdeep Grewal

The Effect of Stating Expectations on Customer Satisfaction and Shopping Experience	Solicitud
Chezy Ofir and Itamar Simonson