ARTÍCULO
TITULO

Consumer Packaged Goods in the United States: National Brands, Local Branding

Bart J. Bronnenberg    
Sanjay K. Dhar    
and Jean-Pierre Dubé    

Resumen

No disponible

 Artículos similares

       
 
C. Firer    
AbstractIn this article the concept of never-buyers of consumer non-durables is discussed. The traditional Negative Binomial Distribution approach of Ehrenberg to the question is presented. Previously unpublished work carried out at the Graduate School o... ver más