REVISTA

JOURNAL OF MARKETING

ISSN: 0022-2429 Frecuencia: 4 Formato: Impresa

Tablas de contenido

18 artículos asociados

Volumen 73 Número 6 Parte 0 Año 2009

Does In-Store Marketing Work? Effects of the Number and Position of Shelf Facings on Brand Attention and Evaluation at the Point of Purchase.	Solicitud
Pierre Chandon, J. Wesley Hutchinson, Eric T. Bradlow, Scott H. Young
Pág. 1 - 17

The Robustness of the Effects of Consumers' Participation in Market Research: The Case of Service Quality Evaluations.	Solicitud
Chezy Ofir, Itamar Simonson, Song-Oh Yoon
Pág. 105 - 114

Marketing Strategy and Wall Street: Nailing Down Marketing's Impact.	Solicitud
Dominique M. Hanssens, Ronald T. Rust, Rajendra K. Srivastava
Pág. 115 - 118

Expanding the Role of Marketing: From Customer Equity to Market Capitalization.	Solicitud
V. Kumar, Denish Shah
Pág. 119 - 136

Valuing Branded Businesses.	Solicitud
Natalie Mizik, Robert Jacobson
Pág. 137 - 153

Evaluating the Financial Impact of Branding Using Trademarks: a Framework and Empirical Evidence.	Solicitud
Alexander Krasnikov, Saurabh Mishra, David Orozco
Pág. 154 - 166

Conceptualizing and Measuring the Money Value of Brand Extensions: The Case of Motion Pictures.	Solicitud
Thorsten Hennig-Thurau, Mark B. Houston, Torsten Heitjans
Pág. 167 - 183

When Customer Love turns into Lasting Hate: The Effects of Relationship Strength and Time on Customer Revenge and Avoidance.	Solicitud
Yani Grégoire, Thomas M. Tripp, Renaud Legaux
Pág. 18 - 32

Customer satisfaction nd Stock Returns Risk.	Solicitud
Kapil R. Tuli, Sundar G. Bharadwaj
Pág. 184 - 197

The Debate over Doing Good: Corporate social Performance, Strategic Marketing Levers, and Firm-Idiosyncratic Risk.	Solicitud
Xueming Luo, C.B. Bhattacharya
Pág. 198 - 213

Does a Firm's Product-Recall Strategy Affect Its Financial Value? An Examination of Strategic Alternatives During Product-Harm Crises.	Solicitud
Yubo Chen, Shankar Ganesan, Yong Liu
Pág. 214 - 226

Regulatory Exposure of Deceptive Marketing and Its Impact on Firm Value.	Solicitud
Martha Myslinski Tipton, Sundar G. Bharadwaj, Diana C. Robertson
Pág. 227 - 243

Impact of Mad Money Stock Recommendations: Merging Financial and Marketing Perspectives.	Solicitud
Ekaterina V. Karniouchina, William L. Moore, Kevin J. Cooney
Pág. 244 - 266

Does Advertising Spending Influence Media Coverage of the Advertiser?	Solicitud
Diego Rinallo, Suman Basuroy
Pág. 33 - 46

Consumer-Based Brand Equity and Firm Risk.	Solicitud
Lopo L. Rego, Matthew T. Billett, Neil A. Morgan
Pág. 47 - 60

The Impact of Customer Relationship Management Implentation on Cost and Profit Efficiencies: Evidence from the U.S. Commercial Banking Industry.	Solicitud
Alexander Krasnikov, Satish Jayachandran, V. Kumar
Pág. 61 - 76

Corporate Hypocrisy: Overcoming the Threat of Inconsistent Corporate Social Responsibility Perceptions.	Solicitud
Tillmann Wagner, Richard J. Lutz, Barton A. Weitz
Pág. 77 - 91

Determinants of Pay Levels and Structures in Sales Organizations.	Solicitud
Dominique Rouziès, Anne T. Coughlan, Erin Anderson, Dawn Iacobucci
Pág. 92 - 104