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Brown, Stephen W, Webster, Frederick E, Steenkamp, Jan-Benedict E M, Wilkie, William L, Sheth, Jagdish N, Sisodia, Rajendra S, Kerin, Roger A, MacInnis, Deborah J, McALISTER, LEIGH, Raju, Jagmohan S, Bauerly, Ronald J, Johnson, Don T, Singh, Mandeep,
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Pág. 1 - 25
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Wuyts, Stefan, Geyskens, Inge
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Pág. 103 - 117
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Garretson, Judith A, Burton, Scot
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Pág. 118 - 132
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Bart, Yakov, Shankar, Venkatesh, Sultan, Fareena, Urban, Glen L
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Pág. 133 - 152
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Ambler, Tim
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Pág. 153 - 154
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Boulding, William, Staelin, Richard, Ehret, Michael, Johnston, Wesley J
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Pág. 155 - 166
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Payne, Adrian, Frow, Pennie
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Pág. 167 - 176
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Jayachandran, Satish, Sharma, Subhash, Kaufman, Peter, Raman, Pushkala
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Pág. 177 - 192
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Srinivasan, Raji, Moorman, Christine
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Pág. 193 - 200
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Mithas, Sunil, Krishnan, M S, Fornell, Claes
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Pág. 201 - 209
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Gustafsson, Anders, Johnson, Michael D, Roos, Inger
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Pág. 210 - 218
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Cao, Yong, Gruca, Thomas S
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Pág. 219 - 229
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Lewis, Michael
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Pág. 230 - 238
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Thomas, Jacquelyn S, Sullivan, Ursula Y
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Pág. 239 - 251
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Ryals, Lynette
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Pág. 252 - 261
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Seiders, Kathleen, Voss, Glenn B, Grewal, Dhruv, Godfrey, Andrea L
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Pág. 26 - 43
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Rogers, Martha
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Pág. 262 - 263
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Ganesan, Shankar, Malter, Alan J, Rindfleisch, Aric
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Pág. 44 - 60
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Atuahene-Gima, Kwaku
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Pág. 61 - 83
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Mazumdar, Tridib, Raj, S P, Sinha, Indrajit
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Pág. 84 - 102
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