REVISTA

JOURNAL OF MARKETING RESEARCH

ISSN: 0022-2437 Frecuencia: 4 Formato: Impresa

Tablas de contenido

10 artículos asociados

Volumen 39 Número 2 Parte 0 Año 2002

Investigating Category Pricing Behavior at a Retail Chain In studying retailer pricing behavior, researchers typically assume that retailers maximize profits across all brands in a focal product category Pradeep	Solicitud
K. Chintagunta
Pág. 141

Earning the Right to Indulge: Effort as a Determinant of Customer Preferences Toward Frequency Program Rewards Frequency (loyalty) programs (FPs) that recognize and reward frequent customers have become one of the most commonly used marketing tools for re	Solicitud
Ran Kivetz, Itamar Simonson
Pág. 155

Developing Synergies Between Promotions and Brands in Different Price-Quality Tiers Promotions have long been recognized as a potent tool for managing brands. Managers must understand which specific promotions, used in which combinations, and for which	Solicitud
Katherine N. Lemon, Stephen M. Nowlis
Pág. 171

Absence Makes the Mind Grow Sharper: Effects of Element Omission on Subsequent Recall Advertisers often leave out important elements from their advertisements, either volitionally or because of public policy concerns	Solicitud
Jaideep Sengupta, Gerald J. Gorn
Pág. 186

Designing Loyalty-Building Programs for Packaged Goods Brands The authors investigate the effects of loyalty programs on loyalty to packaged goods brands. Findings from a series of experiments indicate that the incentive that is offered in a loyalty progr	Solicitud
Michelle L. Roehm, Ellen Bolman Pullins, Harper A. Roehm Jr.
Pág. 202

Optimal Design for Multinomial Choice Experiments This article derives optimal choice sets for binary and multinomial choice experiments	Solicitud
Barbara J. Kanninen
Pág. 214

Measuring Consumer Willingness to Pay at the Point of Purchase Market researchers rely on measures of consumers' willingness to pay (WTP) to estimate product demand and design optimal price schedules	Solicitud
Klaus Wertenbroch, Bernd Skiera
Pág. 228

Pleasant Surprises: Consumer Response To Unexpecte	Solicitud
Carrie M. Heilman, Kent Nakamoto, Ambar G. Rao
Pág. 242

Bayesian Prediction in Hybrid Conjoint Analysis The identification of the importance of product characteristics and the assessment of the relative performance of new products play a crucial role in product development	Solicitud
Frenkel Ter Hofstede, Youngchan Kim, Michel Wedel
Pág. 253

Audience Characteristics and Bundling: A Hedonic Analysis of Magazine Advertising Rates A firm purchasing advertising space in a magazine buys the opportunity to present itself to the magazine's readers	Solicitud
Martin A. Koschat, William P. Putsis Jr.
Pág. 262