4   Artículos

The Impact of Customer Relationship Management Implentation on Cost and Profit Efficiencies: Evidence from the U.S. Commercial Banking Industry.

Revista: JOURNAL OF MARKETING    Formato: Impreso

Tabla de contenido: Vol: 73 Num: 6 Par: 0 Año: 2009

The Role of Relational Embeddedness in Retail Buyers¿ Selection of New Products

Revista: JOURNAL OF MARKETING RESEARCH    Formato: Impreso

Tabla de contenido: Vol: 43 Num: 4 Par: 0 Año: 2006

The Role of Relational Information Processes and Technology Use in Customer Relationship Management

Revista: JOURNAL OF MARKETING    Formato: Impreso

Tabla de contenido: Vol: 69 Num: 4 Par: 0 Año: 2005

Market Orientation: A Meta-Analytic Review and Assessment of its Antecedents and Impact on Performance

Revista: JOURNAL OF MARKETING    Formato: Impreso

Tabla de contenido: Vol: 69 Num: 2 Par: 0 Año: 2005