3   Artículos

Optimal Feature Advertising Design Under Competitive Clutter

Revista: MANAGEMENT SCIENCE    Formato: Impreso

Tabla de contenido: Vol: 53 Num: 11 Par: 0 Año: 2007

Attention Capture and Transfer in Advertising: Brand, Pictorial, and Text-Size Effects

Revista: JOURNAL OF MARKETING    Formato: Impreso

Tabla de contenido: Vol: 68 Num: 2 Par: 0 Año: 2004

Breaking Through the Clutter: Benefits of Advertisement Originality and Familiarity for Brand Attention and Memory

Revista: MANAGEMENT SCIENCE    Formato: Impreso

Tabla de contenido: Vol: 48 Num: 6 Par: 0 Año: 2002