4   Artículos

A General Consumer Preference Model for Experience Products: Application to Internet Recommendation Services

Revista: JOURNAL OF MARKETING RESEARCH    Formato: Impreso

Tabla de contenido: Vol: 49 Num: 3 Par: 0 Año: 2012

Empirical Analysis of Budget and Allocation of Trade Promotions in the U.S. Supermarket Industry

Revista: JOURNAL OF MARKETING RESEARCH    Formato: Impreso

Tabla de contenido: Vol: 44 Num: 3 Par: 0 Año: 2007

Do Slotting Allowances Enhance Efficiency or Hinder Competition?

Revista: JOURNAL OF MARKETING RESEARCH    Formato: Impreso

Tabla de contenido: Vol: 43 Num: 2 Par: 0 Año: 2006

RESEARCH NOTES AND COMMUNICATIONS - A Hierarchical Bayes Model for Assortment Choice

Revista: JOURNAL OF MARKETING RESEARCH    Formato: Impreso

Tabla de contenido: Vol: 37 Num: 2 Par: 0 Año: 2000