|
|
|
|
|
Albert Hasudungan,Eka Ardianto,Redha Widarsyah
Pág. 34 - 48
This research aims to explore the connective patterns of 7 dimensions of tourism consumer well-being (environmental altruism, spiritual attunement, inspirational mindfulness, bio-psychological aspect, entrepreneurship, social connectedness, and cultural ...
ver más
|
|
|
|
|
|
|
|
|
Muhammad Sarmad,Naeem Ahmad,Muhammad Khan,Muhammad Irfan,Hajira Atta
Pág. 53 - 62
Social media has turned out to be a significant tool which reinforces both, consumer and firm to interact with each other and also modernizing the firm?s way of relationship with consumer. Based on the commitment-trust theory of relationship marketing th...
ver más
|
|
|
|
|
|
|
|
|
Mete BUMIN, F. Dilvin TASKIN
Pág. 48 - 66
Following the global financial crisis, savings rate to GDP ratio in Turkey declined to severe levels. The Banking Regulation and Supervision Agency of Turkey took various macro-prudential measures to limit the retail loans in the banking sector to suppor...
ver más
|
|
|
|
|
|
|
|
|
Khurram Sultan, Saja Akram, Sara Abdulhaliq, Deema Jamal, Rezan Saleem
Pág. 33 - 44
In this study, the consumer perception for brand awareness and brand loyalty for two famous brands of soft drinks Coca Cola and Pepsi, has been evaluated. For this purpose, the effects of consumer perception of Coke and Pepsi were analysed for consumer a...
ver más
|
|
|
|
|
|
|
|
|
Evan Stiawan,Tantri Yanuar Rahmat Syah
Pág. 89 - 95
This research?s goal is to measure the influence of promotional benefit towards buying intention moderated the brain?s tendency of consumers. The object of this research is the consumers whom ever bought a mobile phone. The purpose of this research is to...
ver más
|
|
|
|