6   Artículos

Scope Insensitivity and the ¿Mere Token¿ Effect

Revista: JOURNAL OF MARKETING RESEARCH    Formato: Impreso

Tabla de contenido: Vol: 48 Num: 2 Par: 0 Año: 2011

Complicating Choice

Revista: JOURNAL OF MARKETING RESEARCH    Formato: Impreso

Tabla de contenido: Vol: 48 Num: 2 Par: 0 Año: 2011

Remedying Hyperopia: The Effects of Self-Control Regret on Consumer Behavior

Revista: JOURNAL OF MARKETING RESEARCH    Formato: Impreso

Tabla de contenido: Vol: 45 Num: 6 Par: 0 Año: 2008

The Goal-Gradient Hypothesis Resurrected: Purchase Acceleration, Illusionary Goal Progress, and Customer Retention

Revista: JOURNAL OF MARKETING RESEARCH    Formato: Impreso

Tabla de contenido: Vol: 43 Num: 1 Par: 0 Año: 2006

The Idiosyncratic Fit Heuristic: Effort Advantage as a Determinant of Consumer Response to Loyalty Programs

Revista: JOURNAL OF MARKETING RESEARCH    Formato: Impreso

Tabla de contenido: Vol: 40 Num: 4 Par: 0 Año: 2003

Earning the Right to Indulge: Effort as a Determinant of Customer Preferences Toward Frequency Program Rewards Frequency (loyalty) programs (FPs) that recognize and reward frequent customers have become one of the most commonly used marketing tools for re

Revista: JOURNAL OF MARKETING RESEARCH    Formato: Impreso

Tabla de contenido: Vol: 39 Num: 2 Par: 0 Año: 2002