3   Artículos

Categories Create Mind-Sets: The Effect of Exposure to Broad Versus Narrow Categorizations on Subsequent, Unrelated Decisions

Revista: JOURNAL OF MARKETING RESEARCH    Formato: Impreso

Tabla de contenido: Vol: 47 Num: 4 Par: 0 Año: 2010

The Neglect of Prescreening Information

Revista: JOURNAL OF MARKETING RESEARCH    Formato: Impreso

Tabla de contenido: Vol: 43 Num: 4 Par: 0 Año: 2006

The Impact of Standards Competition on Consumers: Effectiveness of Product Information and Advertising Formats

Revista: JOURNAL OF MARKETING RESEARCH    Formato: Impreso

Tabla de contenido: Vol: 43 Num: 2 Par: 0 Año: 2006