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Asad Rehman,Syed Ahsan Jamil
Pág. 376 - 382
The present study is an effort to explore the influence of income and occupation on consumers? susceptibility to reference group demands on brand choice decisions and to verify the relevance of reference groups in the Indian context. Using an adapted ver...
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Kelly L. Haws, Utpal M. Dholakia, and William O. Bearden
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Wenjie Tang, J. Neil Bearden, and Ilia Tsetlin
Pág. 1423 - 1437
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Bearden, J Neil, Rapoport, Amnon, Murphy, Ryan O
Pág. 1437 - 1449
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Kirca, Ahmet H, Jayachandran, Satish, Bearden, William O
Pág. 24 - 41
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Neergaard Bearden, Birgitte
Pág. 245 - 258
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Bearden, Birgitte Neergaard; Petersen, Leif
Pág. 173 - 183
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