3   Artículos

Measuring and Managing Returns from Retailer-Customized Coupon Campaigns

Revista: JOURNAL OF MARKETING    Formato: Impreso

Tabla de contenido: Vol: 76 Num: 1 Par: 0 Año: 2012

Is Market Orientation a Source of Sustainable Competitive Advantage or Simply the Cost of Competing?

Revista: JOURNAL OF MARKETING    Formato: Impreso

Tabla de contenido: Vol: 75 Num: 1 Par: 0 Año: 2011

Optimal Customer Relationship Management Using Bayesian Decision Theory: An Application for Customer Selection

Revista: JOURNAL OF MARKETING RESEARCH    Formato: Impreso

Tabla de contenido: Vol: 44 Num: 4 Par: 0 Año: 2007