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JOURNAL OF MARKETING
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Vol: 75 Núm: 1 Par: 0 (2011)
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ARTÍCULO
TITULO
Is Market Orientation a Source of Sustainable Competitive Advantage or Simply the Cost of Competing?
V. Kumar
Eli Jones
Rajkumar Venkatesan
& Robert P. Leone
Resumen
No disponible
PÁGINAS
pp. 0 - 0
NÚMERO
Volumen: 75 Número: 1 Parte: 0 (2011)
MATERIAS
ADMINISTRACIÓN
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Management
Administrative Sciences
Journal of Open Innovation: Technology, Market, and Complexity
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