Inicio  /  JOURNAL OF MARKETING  /  Vol: 75 Núm: 1 Par: 0 (2011)  /  Artículo
ARTÍCULO
TITULO

Is Market Orientation a Source of Sustainable Competitive Advantage or Simply the Cost of Competing?

V. Kumar    
Eli Jones    
Rajkumar Venkatesan    
& Robert P. Leone    

Resumen

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