3   Artículos

Mental Simulation and Product Evaluation: The Affective and Cognitive Dimensions of Process Versus Outcome Simulation

Revista: JOURNAL OF MARKETING RESEARCH    Formato: Impreso

Tabla de contenido: Vol: 48 Num: 5 Par: 0 Año: 2011

The Role of Imagination-Focused Visualization on New Product Evaluation

Revista: JOURNAL OF MARKETING RESEARCH    Formato: Impreso

Tabla de contenido: Vol: 46 Num: 1 Par: 0 Año: 2009

Mental Simulation and Preference Consistency Over Time: The Role of Process- Versus Outcome-Focused Thoughts

Revista: JOURNAL OF MARKETING RESEARCH    Formato: Impreso

Tabla de contenido: Vol: 44 Num: 3 Par: 0 Año: 2007