REVISTA

JOURNAL OF MARKETING RESEARCH

ISSN: 0022-2437 Frecuencia: 4 Formato: Impresa

Tablas de contenido

10 artículos asociados

Volumen 48 Número 5 Parte 0 Año 2011

Fast-Food Consumption and the Ban on advertising Targeting Children: The Quebec Experience	Solicitud
Tirtha Dhar and Kathy Baylis

Relaxation Increases Monetary Valuations	Solicitud
Michel Tuan Pham, Iris W. Hung. and Gerald J. Gorn

Mental Simulation and Product Evaluation: The Affective and Cognitive Dimensions of Process Versus Outcome Simulation	Solicitud
Min Zhao, Steve Hoeffler, and Gal Zauberman

Rejectable Choice Sets: How Seemingly Irrelevant No-Choice Options Affect Consumer Decision Processes	Solicitud
Jeffrey R. Parker and Rom Y. Schrift

Warm Glow or Cold, Hard Cash? Social Identity Effects on Consumer Choice for Donation Versus Discount Promotions	Solicitud
Karen Page Winterich and Michael J. Barone

What Drives Immediate and Ongoing Word of Mouth?	Solicitud
Jonah Berger and Eric M. Schwartz

Automated Marketing Research Using Online Customer Reviews	Solicitud
Thomas Y. Lee and Eric T. Bradlow

The Impact of Candidate Appearance and Advertising Strategies on Election Results	Solicitud
Joandrea Hoegg and Michael V. Lewis

Price Presentation Effects in Purchases Involving Trade-Ins	Solicitud
Joydeep Srivastava and Dipankar Chakravarti

The Role of Reciprocity in Clarifying the Performance Payoff of Relational Behavior	Solicitud
Jessica J. Hoppner and David A. Griffith