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Dina Diana Permata, Ananda Sabil Hussein, Andarwati
Pág. 16 - 22
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Erna Handayani, Herni Justiana Astuti, Akhmad Darmawan, Bima Cinintya Pratama
Pág. 375 - 382
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Adrian MOTOC
Pág. 503 - 519
One of the key elements for family business success lies in the fact that they are being perceived as companies' part of the community with an approachable image, projecting a human figure, and contributing to the local economy. Nowadays, brands are not ...
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Marike Venter de Villiers,Richard Chinomona,Tinashe Chuchu
AbstractBackground: Consumer decision-making is shifting from the rational to the emotional, and as a result, retailers are investing in unique store atmospheric cues to capture the attention of consumers. Although not a completely new phenomenon, a...
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Fajar Ramadhan,Ajat Sudrajat
Pág. 56 - 62
Seeing the steps of city branding that has been done, in general, seems more severe to the development of tourism destinations, especially attract tourists. In fact, city branding should also be able to bring investment and increase trade in the city. Mo...
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Elena M. Kiseleva,Marina L. Nekrasova,Marina A. Mayorova,Marina N. Rudenko,Vadim S. Kankhva
Pág. 95 - 103
Nowadays in Companies paid much attention to client relationship management. In modern conditions there is an unclear distinction between the terms ?customer loyalty? and ?brand loyalty?. They were developed at different times and within different concep...
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Nuruni Ika Kustini
The rising globalization era has demanded that the world should change from the old para- digms into the new one in every aspect, especially in marketing world. Nowadays, to win over the market share cannot not only do a business that relies on the funct...
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Thompson, Craig J, Rindfleisch, Aric, Arsel, Zeynep
Pág. 50 - 64
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