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Allison Lacko, Shu Wen Ng and Barry Popkin
The U.S. food system is rapidly changing, including the growth of mass merchandisers and dollar stores, which may impact the quality of packaged food purchases (PFPs). Furthermore, diet-related disparities exist by socioeconomic status (SES) and rural re...
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Amy MacMillan
This two-part case study provides a realistic, thought-provoking, and mildly entertaining venture into the world of new product launches. Structured questions are posed at the end of each case, with suspense and information building from Case A to ...
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Rex Yuxing Du and Wagner A. Kamakura
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Bart J. Bronnenberg, Sanjay K. Dhar, and Jean-Pierre Dubé
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M. Berk Ataman, Carl F. Mela, and Harald J. van Heerde
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