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M. Berk Ataman, Harald J. Van Heerde, and Carl F. Mela
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Bart J. Bronnenberg, Jean-Pierre Dubé and Carl F. Mela
Pág. 998 - 1010
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Jason A. Duan and Carl F. Mela
Pág. 260
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M. Berk Ataman, Carl F. Mela, and Harald J. van Heerde
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Bart J. Bronnenberg, Carl F. Mela, and William Boulding
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