6   Artículos

Competing for Consumer Identity: Limits to Self-Expression and the Perils of Lifestyle Branding

Revista: JOURNAL OF MARKETING    Formato: Impreso

Tabla de contenido: Vol: 76 Num: 5 Par: 0 Año: 2012

The Impact of Product Line Extensions and Consumer Goals on the Formation of Price Image

Revista: JOURNAL OF MARKETING RESEARCH    Formato: Impreso

Tabla de contenido: Vol: 47 Num: 1 Par: 0 Año: 2010

Categorization Effects in Value Judgments: Averaging Bias in Evaluating Combinations of Vices and Virtues

Revista: JOURNAL OF MARKETING RESEARCH    Formato: Impreso

Tabla de contenido: Vol: 47 Num: 4 Par: 0 Año: 2010

Assortment Size and Option Attractiveness in Consumer Choice Among Retailers

Revista: JOURNAL OF MARKETING RESEARCH    Formato: Impreso

Tabla de contenido: Vol: 46 Num: 3 Par: 0 Año: 2009

The Role of Purchase Quantity in Assortment Choice: The Quantity-Matching Heuristic

Revista: JOURNAL OF MARKETING RESEARCH    Formato: Impreso

Tabla de contenido: Vol: 45 Num: 2 Par: 0 Año: 2008