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Kexiao Xie, Dongkai Lin, Weihan Zhu, Yongqiang Ma, Jiaxiong Qiu, Youcheng Chen and Zhidan Chen
Tea is a global economic crop. In the traditional sales model, the quality of tea is difficult to judge via external clues, and it basically relies on consumers to taste and experience it firsthand. However, currently, most e-commerce platforms can only ...
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Laura Catalina Timiras
European quality schemes used at Community level have the role of ensuring the legal protection of agri-food products and alcoholic beverages, thus having an important promotional role. Thus, consumers perceive the products whose names are protected by m...
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Pág. 87 - 103
Women entrepreneurs play a substantial role in the sustainable economic development in the world. In Bangladesh, the contribution of women entrepreneurs is still insignificant compared to male entrepreneurs due to several barriers to their financial incl...
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You-Kyung Lee,Charles A. Robb
AbstractPurpose: This study examines the relationships between cultural openness, world-mindedness (WMD), product-country image (PCI) and the purchase intentions of South African consumers situated in the South African marketplace. In addition, distincti...
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Dimitrios K. Moutopoulos, Vasileios Minasidis, Athina Ziou, Alexandra S. Douligeri, George Katselis and John A. Theodorou
Greece exhibits the lowest seafood per capita consumption amongst European Mediterranean countries, and the investigation of consumer attitudes to new seafood products would bridge the gap among producers and consumers by promoting the vertical integrati...
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Heriyanni Mashithoh,(Universitas TerbukaIndonesia)Andy Mulyana,(Universitas Terbuka)Rulyanti Susi Wardhani,(Universitas Bangka BelitungIndonesia)
Pág. 134 - 141
The purpose of this research is to identify internal and external factors and analyze the strengths, weaknesses, opportunities and threats in developing halal ecotourism based on the empowerment of coastal communities in Bangka Belitung. Furthermore, a s...
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Liudmyla Sokolova, Ganna Veriasova, Maryna Zinchenko
Pág. 119 - 126
The subject of this study is a new direction in the marketing activities of the enterprise - neuromarketing, which uses the latest developments in the field of psychology, neurobiology and behavioral economics in the analysis of consumer behavior. The go...
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Nerio Ramón Olivar Urbina
Pág. 127 - 142
The purpose of this research was to use Neuromarketing perspectives to design strategies for each part of the marketing mix in the development and positioning of a mass consumption product. Since this was an in-field exploratory research, it was conducte...
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Nguyen Phong Nguyen
Adopting a coopetition framework and a qualitative study using depth-interviews of mid- and top-levels managers in Vietnamese business organisations, this study examines the potential significance of different coordination mechanisms (decentralisation, f...
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Magdalena Madra-Sawicka, Joanna Paliszkiewicz and Jeretta Horn Nord
This paper aims to identify the most important social media purposes of usage by responding women?s attitudes according to age and the economic stage of development of their respective country. Research was done through an online survey in 2017?2018 foll...
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