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Gary L. Frazier, Elliot Maltz, Kersi D. Antia, Aric Rindfleisch
Pág. 31 - 43
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Aric Rindfleisch, Alan J. Malter, Shankar Ganesan and Christine Moorman
Pág. 261
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Xueming Luo, Aric Rindfleisch, and David K. Tse
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Thompson, Craig J, Rindfleisch, Aric, Arsel, Zeynep
Pág. 50 - 64
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Ganesan, Shankar, Malter, Alan J, Rindfleisch, Aric
Pág. 44 - 60
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B. K. Gupta, Kenneth Young, Sameera K. Chilamakuri, and Aric K. Menon
Pág. 380 - 387
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